Directed a rebrand for Humboldt Brothers, emphasizing their small-farm roots and organic practices. Redesigned product and packaging to authentically convey their story, enhancing market presence and deepening customer connection through brand story development.
Directed a rebrand for Humboldt Brothers, emphasizing their small-farm roots and organic practices. Redesigned product and packaging to authentically convey their story, enhancing market presence and deepening customer connection through brand story development.
Directed a rebrand for Humboldt Brothers, emphasizing their small-farm roots and organic practices. Redesigned product and packaging to authentically convey their story, enhancing market presence and deepening customer connection through brand story development.
Directed a rebrand for Humboldt Brothers, emphasizing their small-farm roots and organic practices. Redesigned product and packaging to authentically convey their story, enhancing market presence and deepening customer connection through brand story development.
Directed a rebrand for Humboldt Brothers, emphasizing their small-farm roots and organic practices. Redesigned product and packaging to authentically convey their story, enhancing market presence and deepening customer connection through brand story development.
Directed a rebrand for Humboldt Brothers, emphasizing their small-farm roots and organic practices. Redesigned product and packaging to authentically convey their story, enhancing market presence and deepening customer connection through brand story development.
Directed a rebrand for Humboldt Brothers, emphasizing their small-farm roots and organic practices. Redesigned product and packaging to authentically convey their story, enhancing market presence and deepening customer connection through brand story development.
Directed a rebrand for Humboldt Brothers, emphasizing their small-farm roots and organic practices. Redesigned product and packaging to authentically convey their story, enhancing market presence and deepening customer connection through brand story development.
Directed a rebrand for Humboldt Brothers, emphasizing their small-farm roots and organic practices. Redesigned product and packaging to authentically convey their story, enhancing market presence and deepening customer connection through brand story development.
Directed a rebrand for Humboldt Brothers, emphasizing their small-farm roots and organic practices. Redesigned product and packaging to authentically convey their story, enhancing market presence and deepening customer connection through brand story development.
Humboldt Homegrown is a Northern California cannabis brand rooted in the region’s legacy of craft cultivation. The project required translating this heritage into a retail-ready identity, packaging, POP displays, and digital experiences that resonate with consumers while meeting strict regulatory requirements.
* Navigating strict California cannabis regulations for packaging, labeling, and child-resistant formats.
* Designing scalable systems to manage multiple SKUs, flavors, and product formats without losing cohesion.
* Ensuring production efficiency through automated print and labeling workflows.
* Designing POP display boxes and in-store collateral that maintain consistency with packaging identity.
* Incorporating sustainability-focused materials without compromising premium shelf presence.
* Coordinating retail assets (menu boards, flavor displays, POS graphics) to match packaging and display design.
* Establish a cohesive design system capable of scaling across new markets and product categories.
* Create packaging architecture aligned with compliance, production constraints, and automated labeling technologies.
* Develop a consistent visual identity that could flex across strains, SKUs, and retail environments.
* Design POP display boxes that reinforce brand identity, attract attention on shelves, and improve product visibility.
* Ensure materials, formats, and workflows supported sustainability and cost-efficient growth.
* Build a foundation that positioned the brand for future multi-state expansion and national retail presence.
Deep dive into brand goals, competitive positioning, consumer insights, and retail expectations. Conducted a full review of packaging, labeling, and POP display requirements to ensure the system aligned with regulations and production realities.
1. Learn as much as possible about the target audience
2. Learn as much as possible about compliance standards
3. Understand current solutions and the competitive landscape
Developed an adaptable identity system including typography, color architecture, iconography, and hierarchy rules. Built the foundation for a scalable, multi-SKU brand that could flex across packaging, POP displays, and retail signage.
Created dielines, labeling templates, and automated production workflows for SKUs and POP display boxes. Defined material specs, sustainability considerations, and vendor-ready print requirements. Managed vendor relations.
Applied the system across packaging, POP display boxes, label variations, retail signage, menu boards, digital graphics, and POS assets. Ensured consistent brand expression across every touchpoint.
Completed final proofing, color verification, and regulatory review. Prepared print-ready files, coordinated vendor checks, and delivered guidelines for a smooth retail rollout.
To celebrate five years, OCSA sought a special, artistic version of its logo. Wood was blended into the logo’s color blocks as a nod to the five-year anniversary—it’s the traditional gift, symbolizing strength and steady growth.
Directed a rebrand for Humboldt Brothers, emphasizing their small-farm roots and organic practices. Redesigned product and packaging to authentically convey their story, enhancing market presence and deepening customer connection through brand story development.
Built a tiered packaging system across single use, premium and value selections. Optimized for variable data integration while meeting strict packaging requirements.
Built a tiered packaging system across single use, premium and value selections. Optimized for variable data integration while meeting strict packaging requirements.
