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BRANDING

Packaging regulations.
‍‍Branding solutions.

The Center for Biological Diversity protects endangered species and habitats through legal action, science and advocacy. Launched in 2005, rareearthtones.org initiative offers endangered species ringtones in exchange for mailing list sign-ups.

BRANDING
Northern California appellations showcased origin and quality, appealing to Southern California’s premium market.
PACKAGING SOLUTIONS
Single-use, multi-use, child resistant, and compostable packaging solutions were selected to reflect the brand’s values and commitment to environmentally safe practices.

Packaging regulations.
‍‍Branding solutions.

The Center for Biological Diversity protects endangered species and habitats through legal action, science and advocacy. Launched in 2005, rareearthtones.org initiative offers endangered species ringtones in exchange for mailing list sign-ups.

Ringtones benefit wildlife
‍conservation.

The Center for Biological Diversity protects endangered species and habitats through legal action, science and advocacy. Launched in 2005, rareearthtones.org initiative offers endangered species ringtones in exchange for mailing list sign-ups.

COLOR PALETTE
The color choice was inspired by and selected to complement the colors in the CBD logo.
LOGO Design
A modern serif was chosen to emphasize the tech-forward emphasis. The signal icon was chosen to symbolize both the sound of the phone as well as the sound of the animals.

Craft brews.
‍High volume locations.

The Center for Biological Diversity protects endangered species and habitats through legal action, science and advocacy. Launched in 2005, rareearthtones.org initiative offers endangered species ringtones in exchange for mailing list sign-ups.

Logo Design
The original Heartland Brewery logo was simplified into a two-color format.
Label Design
A label was created for a new beer inspired by the opening of a new location inside the Empire State Building.
BRAND ASSETS
Advertising showcased seasonal selections and promos.

Where fibre
meets art.

The Center for Biological Diversity protects endangered species and habitats through legal action, science and advocacy. Launched in 2005, rareearthtones.org initiative offers endangered species ringtones in exchange for mailing list sign-ups.

Font selection
Bernhard Modern was chosen for its standout feature of the “fi” ligature, subtly symbolizing the interwoven nature of knitting. The logo is designed to be used with or without the yarn illustration.
LOGO DESIGN
The line art ball of yarn with knitting needles reflects the simplicity and intricacy of the fiber arts.

Building trust.
‍Shaping identity.

The Center for Biological Diversity protects endangered species and habitats through legal action, science and advocacy. Launched in 2005, rareearthtones.org initiative offers endangered species ringtones in exchange for mailing list sign-ups.

Logo Design
A carnival-esque font was used for “MYSTIC” to reflect the brand’s contemporary vibrancy and creativity.
color palette
A primary gradient of teal and purple were chosen symbolizing royalty and high vibration.

Inviting creativity.
‍Inspiring community.

The Center for Biological Diversity protects endangered species and habitats through legal action, science and advocacy. Launched in 2005, rareearthtones.org initiative offers endangered species ringtones in exchange for mailing list sign-ups.

inspiration
The overlapping transparent blocks of blue in the logo serve as inspiration to the design elements chosen in the five-year mark and membership brochure.
gallery logo
A bold new identity for a visionary gallery—where creativity and space unite in perfect harmony.

Legacy blues.
‍Modern experience.

The Center for Biological Diversity protects endangered species and habitats through legal action, science and advocacy. Launched in 2005, rareearthtones.org initiative offers endangered species ringtones in exchange for mailing list sign-ups.

LOGO DESIGN
Designed a versatile, iconic logo reflecting the depth and vibrancy of blues music.
color palette
Developed a cohesive brand identity with a bold color palette and custom typography, evoking the emotion and energy of the genre.

From minimal
‍to meaningful.

The Center for Biological Diversity protects endangered species and habitats through legal action, science and advocacy. Launched in 2005, rareearthtones.org initiative offers endangered species ringtones in exchange for mailing list sign-ups.

design aesthetic
Woodcut illustrations were used to evoke authenticity, adding texture and timeless character to the design.
color palette
An earthy orange, green, and blue communicate product effects.

Vibrant heritage.
‍Authentic expression.

The Center for Biological Diversity protects endangered species and habitats through legal action, science and advocacy. Launched in 2005, rareearthtones.org initiative offers endangered species ringtones in exchange for mailing list sign-ups.

Logo Design
An icon was created to symbolize the level of spiciness that can be achieved, while the font choices contain fun movement and an upward arch.
color palette
The colors chosen are directly influenced by the national colors of Jamaica to create an immediate connection to the flavors of the culture.
BRAND ASSETS
Fresh ingredients, vibrant colors, and Jamaican colloquialisms are used to visually express the brand’s essence.

Designing the five-year mark.

To celebrate five years, OCSA sought a special, artistic version of its logo. Wood was blended into the logo’s color blocks as a nod to the five-year anniversary—it’s the traditional gift, symbolizing strength and steady growth.

Driving brand awareness.

The Center for Biological Diversity protects endangered species and habitats through legal action, science and advocacy. Launched in 2005, rareearthtones.org initiative offers endangered species ringtones in exchange for mailing list sign-ups.

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INTUITIVE COLOR SYSTEM

Brand story. Product recognition.

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PACKAGING

Dynamic data. Innovative solutions.

Variable products. Cohesive design.

Zesty product. Earth-friendly packaging.

Building anticipation that delivers.

Artisan quality. Boutique Aesthetic.

Growing membership.

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MENU DESIGN
Brand Story

Strategic designs that move multiplatform.

SAMPLE MENU
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UI/UX

Wholesale meets island authenticity.

Harness technology. Global impact.

Elevate artist visibility.

Intuitive interfaces, enjoyable journey.

The Rare Earthtones website was linked to a database updated with new ringtones and news releases by the Center for Biological Diversity. The design systems where chosen to integrate with CBD’s established web presence.

SCROLL TO VIEW WEBSITE
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ADVERTISING

Captivating attention, driving action.

Creating buzz, drawing crowds.

Distinct profiles, legendary appellations.

Central locations, heavy traffic.

Spice up yuh life.

Captivating attention, driving action.

A series of ads were developed for the Center for Biological Diversity in various online media outlets aimed to collect signatures for a climate change action petition, while another focused on raising awareness and driving membership.

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VIDEO ADS
Video ads showcase Gemini Mystic as a resource for self healing, featuring the product, a strong call to action and unboxing highlights to build trust with the audience.
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Apparel and Merch
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ADVERTISING

Wholesale meets island authenticity.

Harness technology. Global impact.

Creative support for musicians.

Intuitive interfaces, enjoyable journey.

The Rare Earthtones website was linked to a database updated with new ringtones and news releases by the Center for Biological Diversity. The design systems where chosen to integrate with CBD’s established web presence.

EVENT DESIGN

Immersive booth. Natural aesthetic.

Captivating attention, driving action.

Captivating attention, driving action.

Central locations, heavy traffic.

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Video ads showcase Gemini Mystic as a resource for self healing, featuring the product, a strong call to action and unboxing highlights to build trust with the audience.

SELECTED PROJECTS

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reneebryantdesigns@gmail.com