*
BRANDING

Packaging regulations.
‍‍Branding solutions.

Design and production of a comprehensive branding initiative for Heartland Brewery. This included logos, menus, apparel, and a range of digital and print ads. The cohesive visual strategy elevated brand identity, increased customer engagement, and solidified Heartland Brewery’s presence in the competitive NYC craft beer market.

BRANDING
Northern California appellations showcased origin and quality, appealing to Southern California’s premium market.
PACKAGING SOLUTIONS
Single-use, multi-use, child resistant, and compostable packaging solutions were selected to reflect the brand’s values and commitment to environmentally safe practices.

Packaging regulations.
‍‍Branding solutions.

Design and production of a comprehensive branding initiative for Heartland Brewery. This included logos, menus, apparel, and a range of digital and print ads. The cohesive visual strategy elevated brand identity, increased customer engagement, and solidified Heartland Brewery’s presence in the competitive NYC craft beer market.

Ringtones benefit wildlife
‍conservation.

Design and production of a comprehensive branding initiative for Heartland Brewery. This included logos, menus, apparel, and a range of digital and print ads. The cohesive visual strategy elevated brand identity, increased customer engagement, and solidified Heartland Brewery’s presence in the competitive NYC craft beer market.

COLOR PALETTE
The color choice was inspired by and selected to complement the colors in the CBD logo.
LOGO Design
A modern serif was chosen to emphasize the tech-forward emphasis. The signal icon was chosen to symbolize both the sound of the phone as well as the sound of the animals.

Craft brews.
‍High volume locations.

Design and production of a comprehensive branding initiative for Heartland Brewery. This included logos, menus, apparel, and a range of digital and print ads. The cohesive visual strategy elevated brand identity, increased customer engagement, and solidified Heartland Brewery’s presence in the competitive NYC craft beer market.

Logo Design
The original Heartland Brewery logo was simplified into a two-color format.
Label Design
A label was created for a new beer inspired by the opening of a new location inside the Empire State Building.
BRAND ASSETS
Advertising showcased seasonal selections and promos.

Where fibre meets art.

Design and production of a comprehensive branding initiative for Heartland Brewery. This included logos, menus, apparel, and a range of digital and print ads. The cohesive visual strategy elevated brand identity, increased customer engagement, and solidified Heartland Brewery’s presence in the competitive NYC craft beer market.

Font selection
Bernhard Modern was chosen for its standout feature of the “fi” ligature, subtly symbolizing the interwoven nature of knitting. The logo is designed to be used with or without the yarn illustration.
LOGO DESIGN
The line art ball of yarn with knitting needles reflects the simplicity and intricacy of the fiber arts.

Building trust. Shaping identity.

Design and production of a comprehensive branding initiative for Heartland Brewery. This included logos, menus, apparel, and a range of digital and print ads. The cohesive visual strategy elevated brand identity, increased customer engagement, and solidified Heartland Brewery’s presence in the competitive NYC craft beer market.

Logo Design
A carnival-esque font was used for “MYSTIC” to reflect the brand’s contemporary vibrancy and creativity.
color palette
A primary gradient of teal and purple were chosen symbolizing royalty and high vibration.

Inviting creativity. Inspiring community.

Design and production of a comprehensive branding initiative for Heartland Brewery. This included logos, menus, apparel, and a range of digital and print ads. The cohesive visual strategy elevated brand identity, increased customer engagement, and solidified Heartland Brewery’s presence in the competitive NYC craft beer market.

inspiration
The overlapping transparent blocks of blue in the logo serve as inspiration to the design elements chosen in the five-year mark and membership brochure.
gallery logo
A bold new identity for a visionary gallery—where creativity and space unite in perfect harmony.

Legacy blues.
‍Modern experience.

Design and production of a comprehensive branding initiative for Heartland Brewery. This included logos, menus, apparel, and a range of digital and print ads. The cohesive visual strategy elevated brand identity, increased customer engagement, and solidified Heartland Brewery’s presence in the competitive NYC craft beer market.

LOGO DESIGN
Designed a versatile, iconic logo reflecting the depth and vibrancy of blues music.
color palette
Developed a cohesive brand identity with a bold color palette and custom typography, evoking the emotion and energy of the genre.

From minimal
‍to meaningful.

Design and production of a comprehensive branding initiative for Heartland Brewery. This included logos, menus, apparel, and a range of digital and print ads. The cohesive visual strategy elevated brand identity, increased customer engagement, and solidified Heartland Brewery’s presence in the competitive NYC craft beer market.

design aesthetic
Woodcut illustrations were used to evoke authenticity, adding texture and timeless character to the design.
color palette
An earthy orange, green, and blue communicate product effects.

Vibrant heritage. Authentic expression.

Design and production of a comprehensive branding initiative for Heartland Brewery. This included logos, menus, apparel, and a range of digital and print ads. The cohesive visual strategy elevated brand identity, increased customer engagement, and solidified Heartland Brewery’s presence in the competitive NYC craft beer market.

Logo Design
An icon was created to symbolize the level of spiciness that can be achieved, while the font choices contain fun movement and an upward arch.
color palette
The colors chosen are directly influenced by the national colors of Jamaica to create an immediate connection to the flavors of the culture.
BRAND ASSETS
Fresh ingredients, vibrant colors, and Jamaican colloquialisms are used to visually express the brand’s essence.

Designing the five-year mark.

Design and production of a comprehensive branding initiative for Heartland Brewery. This included logos, menus, apparel, and a range of digital and print ads. The cohesive visual strategy elevated brand identity, increased customer engagement, and solidified Heartland Brewery’s presence in the competitive NYC craft beer market.

inspiration
Wood was blended into the logo’s color blocks as a nod to the five-year anniversary—it’s the traditional gift, symbolizing strength and steady growth.

Driving brand awareness.

Design and production of a comprehensive branding initiative for Heartland Brewery. This included logos, menus, apparel, and a range of digital and print ads. The cohesive visual strategy elevated brand identity, increased customer engagement, and solidified Heartland Brewery’s presence in the competitive NYC craft beer market.

*
INTUITIVE COLOR SYSTEM

Brand story. Product recognition.

No items found.
Branding
*
*
MENU DESIGN
Brand Story

Strategic designs that move multiplatform.

*
PACKAGING

Zesty product. Sustainable packaging.

SAMPLE MENU
*
UI/UX

Wholesale meets island authenticity.

Harness technology. Global impact.

Elevate artist visibility.

Intuitive interfaces, enjoyable journey.

SCROLL TO VIEW WEBSITE
*

Brewfest transforms
‍Governors Island.

Heartland Brewery launched a refreshed brand identity for Brewfest, featuring targeted ads, dynamic signage, immersive experiences, and a custom map and directional system to guide attendees across Governors Island’s expansive event space.

Logo Design
The iconic Statue of Liberty was added to the original logo.
ENVIRONMENTAL GRAPHICS
A custom venue map was created, and corresponding directional signage.
BRAND ASSETS
Branding was applied to mugs and apparel.
SAMPLE MENU
*
ADVERTISING

Captivating attention, driving action.

Creating buzz, drawing crowds.

Distinct profiles, legendary appellations.

Central locations, heavy traffic.

Spice up yuh life.

Captivating attention, driving action.

Heartland Brewery’s advertising spanned print, web, and digital platforms, including in-taxi screen commercials, movie theater previews, and placements in local and national publications.

click to view more
click to view more
CLICK to view more
*
VIDEO ADS
Video ads showcase Gemini Mystic as a resource for self healing, featuring the product, a strong call to action and unboxing highlights to build trust with the audience.
*
Apparel and Merch
*
ADVERTISING

Wholesale meets island authenticity.

Harness technology. Global impact.

Creative support for musicians.

Intuitive interfaces, enjoyable journey.

EVENT DESIGN

Captivating attention, driving action.

Captivating attention, driving action.

Immersive booth. Natural aesthetic.

Central locations, heavy traffic.

No items found.
Video ads showcase Gemini Mystic as a resource for self healing, featuring the product, a strong call to action and unboxing highlights to build trust with the audience.

SELECTED PROJECTS

*
reneebryantdesigns@gmail.com